Evolution of Digital Marketing in India.

 Between 1996 and 2005, when the Internet was still unavailable in the majority of the country's interior, digital marketing first appeared in India. Today, however, every small business has heard about digital marketing and is eager to give it a try because of the astounding level of connection present in the nation. In India, digital marketing is at its pinnacle of development, and those that jump on the bandwagon may expect good financial rewards.

Also read: History of digital marketing in India

Only in 1993 was it possible for a clickable banner to go live, which led to the start of the selling of banner ads for marketing objectives. The next year saw the introduction of new technologies, and Yahoo's entry into the market gave communication methods a boost.

Yahoo, the equivalent of Facebook in those days, received 1 million hits in its first year. Businesses began creating websites that were optimised for greater online visibility as a result, setting the standard for future developments in digital marketing. Even though Google was on the scene in 1998, marketers were unable to take advantage of the search engine since the websites that might be optimised were still under construction.

Takeaway-
Digital marketers must adapt as new technological trends supplant outdated practises.
On Google, voice search and artificial intelligence are quickly replacing traditional search techniques.
According to experts, AR is likely to overtake VR sooner rather than later.
Although content still reigns supreme, it must be delivered in different ways to appeal to modern customers.

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