What Is DA In Digital Marketing?

 

What is Domain Authority?

Developed by Moz, Domain Authority (DA) is a search engine ranking factor that estimates how probable it is for a website to appear in search engine result pages (SERPs). Scores for domain authority vary from one to one hundred, with higher scores indicating a better possibility of ranking.

Our Link Explorer web index provides the foundation for Domain Authority, which bases its computations on a wide range of variables. The Domain Authority calculation itself makes use of a machine learning model to predictably identify a "best fit" method that most closely matches the ranks of thousands of real search results that we use as benchmarks to scale against using our link data.

For digital marketing services, contact Business Catalyst

Exactly how is Domain Authority determined?

A single DA score is derived by taking into account a variety of variables, including connecting root domains and total links. This rating may then be used to compare websites or monitor a website's "ranking strength" over time. The Domain Authority has no impact on the SERPs and is not a Google ranking criteria.

As of the Domain Authority 2.0 upgrade in the beginning of 2019, the machine learning algorithm's predictions about how frequently Google would include a domain in its search results are used to calculate a domain's DA score. We would anticipate that domain A's DA would be greater than domain B's if domain A is more likely to appear in a Google SERP than domain B is.

Also Read: Why Competitor Analysis Is Important For Startups

How can I find out the Domain Authority of my website?


Using Moz's Link Explorer, the MozBar (Moz's free SEO toolbar), or the SERP Analysis section of Keyword Explorer, you can determine the Domain Authority of any website. Additionally, all Moz Pro campaigns, the Moz API, and numerous SEO and online marketing platforms are integrated with Domain Authority metrics.

How can my domain authority grow?


The best strategy to affect the Domain Authority statistic is to strengthen the SEO of your site as a whole, paying close attention to the type and number of external links that lead to it.

Contact us for Digital Marketing Services!
Business Catalyst,
Bangalore. 

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