10 Digital marketing trends to look out for in 2022

 In an everchanging world, everchanging digital marketing practices are a given. In some instances, they're simple and easy to implement, while others require a touch more effort – like the cookieless movement. Let’s take a glance at a few of them.

1. Keep it simple
Content marketing goes hand in hand with digital marketing, however, the way during which it is delivered needs to become simpler. Get obviate the fluff and keep your content concise. this may ensure that it is actually read and understood, rather than simply being scrolled passed.

2. Welcome to the metaverse
While this does refer partially to Facebook’s rebranding, it's about so much more than that. The metaverse refers to a virtual world where 3D avatars, computer game and augmented reality all come together. It’s a virtual space during which people can interact and essentially “live”.

Naturally, this virtual space should become an element of your digital marketing space. Brands have to ensure that they reach their customers wherever they may be, including the metaverse. There’s such a lot room to play around when it comes to this bringing with it the potential for next level marketing strategies.

Also read: The Importance Of Performance Marketing

3. NFTs
Non-fungible tokens are a sort of digital asset and currency expected to thrive in the metaverse. This currency, however, can't be exchanged for anything in real life as there is nothing of equal value just yet. to place it into perspective, a fungible asset would be a $100 bill which will be exchanged for 10 $10 bills. A non-fungible asset is like your wedding band . there's value associated with it, but nothing will truly be equal.

Brands are going to be able to use this to reward customer loyalty, essentially a reduction of sorts. Certain behaviors may result in NFTs being issued that can be used in the brand’s online store.

4. Cryptocurrency
Tying in with the previous trend, virtual currency continues to grow in popularity – and value. With this trend set to continue, we anticipated seeing decentralized finance become a more common occurrence. Brands have to consider adopting cryptocurrency, as it’s only a matter of your time before it becomes the new standard.

5. Neutrality is vital
Gender bias must be avoided at all costs, driving a requirement for gender neutral products and marketing. Any preconceived gender notions have to go out the window and be replace with a more inclusive way of doing business.

6. Death to 3rd party cookies
This has already happened, it’s now a matter of seeing the chain reaction of marketers wanting to find new and innovative ways of obtaining valuable customer data. Another byproduct of this is often the increased need for data privacy and increased online security.

7. Privacy rules are changing the sport
We’ve already seen third party cookies become a thing of the past – and this is often only the beginning. Online users are getting more aware of their rights as well as the risks their data faces in the online space. Brands have to have the right policies in place to ensure the safety of those interacting with them.

8. A buffered supply chain
Supply chain bottle necks are an enormous problem. It started with the pandemic and have become more aggravated with holidays and changing seasons. This leads to a negative customer experience as customers are not receiving products due to them. Your marketing campaigns have to align with current stock levels to reduce the risk of disappointed customers – and always ensure that you have extra stock on hand just in case.

9. M-commerce
The rise of mobile and social commerce continues to soar. Brands are taking to the social media platforms to launch stores and drive e-commerce. If you haven’t already, launching a store within your platforms like Instagram can help increase your sales and improve your relationship with customers. this is often also a more affordable way of launching an online store for smaller businesses.

10. It’s about caring
Brands have to look into becoming more sustainable in a bid to care for the earth. within the same breath, they also have to align with ongoing global events and causes that their customers may be interested in. At the top of the day, it’s cool to worry , and if you are doing , your customers will notice.

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Business Catalyst

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