The Benefits for Businesses from google product listing

 When the current Coronavirus crisis has already forced many retailers to close their doors, an eCommerce strategy has a new found level of importance for everybody out there. With the potential for 7.5 million small businesses having to close, understanding the ways to make Google Shopping Ads benefit your business is more important than ever before. But there are certain ways specifically you can make your Google Shopping Ads even more beneficial to your business such as:

For digital marketing services, contact Business Catalyst

Present Customers With All The Relevant Information: It might look like you only need to provide a few pieces of information when it comes to create your product listings. However, under all circumstances, you should look to give as much information as you have to help convert customers. More information allows the Google algorithms to match your items to a user’s search based on the information you fill out, which subsequently will also help them be displayed in filtered product searches as well. Everything from product category and product color, to the size, condition and anything else that may be deemed necessary should be viewed as relevant. The more information you provide, the more customers a listing will be able to be displayed to.

Also read: 3 Sneaky Ways to Get More Backlinks for Your SEO

Product Titles Are Crucial: This is the largest, and most often the first, piece of text that will be viewed by potential customers. It is also weighed heavily when it comes to the Google ranking of a particular product. Remember, you only get to have one product name for an item, so it has to be optimized as well as possible in order to fit with what a customer is likely to search for. Spend time to figure out which product titles are working best and continue to update it based on customer searches. Just because a title is currently doing well, it doesn’t mean it can’t be improved upon.

Focus On The Visuals: Every retailer knows that customers will make the majority of decisions based upon the way something looks. Unique, attention grabbing product imagery and visuals will help your items stand out. Remember, with more people now online and an increasingly crowded marketplace, businesses need to find ways to differentiate themselves from the competition. If a customer sees you are using stock imagery, or blurry, low quality pictures, they will not look to buy from you. Think of it as a shop window in a physical store, if it doesn’t look appealing, people won’t come in. Find ways to highlight your products visually in regards to your Shopping Ads and make sure your objects really grab everyone's attention.

Combining the visual aesthetic of your ads visuals with an optimized product title and every piece of relevant information will mean your Google Shopping Ads are presented to the largest number of people possible. In turn, this should lead to more conversions, and therefore more return customers.

For digital marketing services, contact Business Catalyst

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