3 Tips to Boost Google Ads Results

 

  1. Compile alternative keywords
    This Google Ads strategy is quite interesting. SEM experts used to have to be quite picky about the keywords they wanted to emphasise in Google Ads. Google was precise with the terms in the Phrase and Exact keyword match categories, thus misspellings and plurals had to be avoided.

By matching "near variants" of certain match types, Google Ads has altered how Phrase and Exact match handle these kinds of queries. Google now has the option to display the ad for multiple, typographical, or similar terms. These days, it will actually suggest against using such variations on the Opportunities page in order to prevent the account from filling up with unnecessary phrases.

Also Read: 5 Shortcuts to Improve Your Google Ads Results

2. Customise Ads
Brands may find that the results from the previous year were greater when comparing year over year data. This might be as a result of various holiday dates every year, a PR boost, or for any other reason. Using Notes in these situations can help you record or total that history, saving you time when digging up and putting this kind of information together.

Select the Campaign or Ad Group View on the performance graph to use the notes feature. The date, performance metrics, and a blue Add Note button appear when you mouse over a line. The note can be typed there.

3. Get rid of redundant terms
The use of the same keywords may increase while optimising the same content, leading to keyword duplication. In order to find duplicate keywords, it could take some time to search for these terms. The top menu's Tools section now contains a very helpful feature or Google Ads hack for the Google Ads Editor. The possibility of finding duplicate keywords is one of the options.
One can choose between several word orders, such as tight and loose. Rigid word order is the way to go if Exact Match is your top concern.

Any word order, though, can be useful for discarding altered broad search keywords that are just the same words in a different order. Another choice

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