Steps to create the right meta description

 What is a meta description?

You may add the meta description HTML element to a post or page on your website. You can explain the subject of your page there. If you're lucky, Google will display it in the search results underneath the title of your page. It gives you the chance to persuade users of search engines that your page will provide what they are seeking for.

The purpose of a meta description
Its goal is straightforward: to persuade someone using a Google search keyword to visit your link. In other words, the purpose of meta descriptions is to encourage search engine click-throughs.

Because they don't incorporate it into their ranking algorithm, search engines claim that the meta description has no direct SEO advantage. However, there is a side benefit: Google utilises click-through rate (CTR) to determine whether your result is a good one. Google will consider you to be a good result and, depending on your position, will boost you up the ranks if more people click on your result. This is why optimising both your titles and your meta description is crucial.

Qualities of an effective meta description
This is the list of components you need to include in a decent meta description that we came up with based on the study we done on the subject and our personal experiences:

  1. Limit the text to 155 characters.
    There isn't such such a thing as the ideal length; it all depends on the point you're trying to make. Keep it brief and crisp while yet giving the message the necessary room to breathe. However, if you go through Google's search results, you'll typically see snippets between 120 and 156 characters long, like in the example below.

Also Read: Don’t Write Off Social Media Ads Just Yet, Here’s How You Can Benefit

  1. Make it actionable by using active voice
    You must consider your user and their (potential) incentive to visit your website if you view the meta description as an invitation to your page. Make sure your description isn't tedious, challenging, or overly mysterious. People should be aware of what to anticipate from your page.

The sort of description you should aim to write may be seen in the example in the image below. It speaks to you immediately, is dynamic, and inspires. You can simply guess what you'll receive if you click the link!

  1. Add an action call.
    "Hello, do you want this new product that we have? Discover more! This relates to what we already discussed regarding the active voice, but we wanted to reiterate it. The sales text is the meta description. The "product" you are attempting to sell in this instance, however, is the linked website. We also utilise invitations like "Learn more," "Get it now," and "Try it free."
  2. Employ your main keyword
    Google will be more likely to utilise it and promote it in the search results if the search phrase matches a section of the meta description. This will further enhance the appeal of the connection to your website.
  3. Verify that it corresponds with the page's content.
    This is a crucial one. If you utilise the meta descriptions to deceive users into clicking on your result, Google will find out. If you do that, they could even punish you for it. Inaccurate descriptions, however, will probably also raise your bounce rate. It will also undermine public confidence in your business. That alone makes it a horrible idea. Because of this, you need the meta description to correspond to the page's content.

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