Tips on Effective Email Marketing

 Effective email marketing allows you to divide audiences based on several factors, such as previous purchases, which makes it the ideal medium for an omnichannel strategy.

Additionally, you may use data to learn how clients have interacted with your business in the past to inform every engagement you have with them. As a consequence, you may interact directly and personally with various consumer segments, continually surprising and delighting them and fostering a sense of loyalty.

How to divide email audience segments

You may segment your email audiences using the following characteristics:

  •    Recent purchasers
  •       Purchasers of certain product types
  •       Seasonal purchasers
  •       Cart abandoners
  •       High-value purchasers
  •       Lapsed purchasers
  •       Newsletter subscribers
  •       E-commerce account holders

Also read: Why Website Indexation Is Important

Email best practices

And here are some best practices for deploying email in an omnichannel strategy:

  •       Segment your customers based on data.
  •       Identify the stages of the customer journey where email is most effective.
  •       Identify the types of messaging that can be used in emails at these various stages.
  •       Map out the other channels that typically bring people to various stages of the customer journey.
  •       Align email to these channels. Slot it effectively into the high-impact stages of the customer journey.
  •       Automate the process by identifying triggers based on channel use and other touchpoints and use them to send emails.

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