What are SERPs?

 Google's response to a user's search query is displayed on search engine results pages, commonly referred to as "SERPs" or "SERPs." Featured Snippets, Knowledge Graphs, sponsored Google Ads results, and video results frequently appear in SERPs.

With those words:

You enter a command to Google. And what you receive back is the SERP.

Also read: Top 5 SEO Mistakes to Avoid While Designing A Website

The two most significant categories are sponsored results and organic results, despite the fact that Google today has hundreds of SERP elements that show up on the first page.

The paid results come from businesses who use Google Ads to bid on certain keywords. Despite considering ad relevance, Google Ads' placement effectively favours the highest bidder.

The organic results are "earned" positions that Google's algorithm determines to be the all-around best, most relevant outcomes for a certain search.

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