What is a Backlink?

  • Internal link/Incoming link — a link from one part of your website to another (this is also called a backlink. That being said, “backlinks” usually refer to links from other websites). You’ll also see people refer to this as internal linking, inlinks, or interlinking.
  • Inbound link — a link from one website to a page on your website (these are the types of backlinks that everyone is after)
  • Referral link — a link to a webpage (this could come from an email, a Microsoft Word doc, etc).
  • Outbound link/External link — a link to a page on a different website (i.e. a link to another website). If you link to mynewwebsite.com, you would refer to that link as an external link. The good people at mynewwebsite.com would refer to that as an inbound link for their site.
  • Anchor link — a link on one page to a different section of that page (you’ll sometimes see this in long articles as a way for readers to jump from one section to the next)

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