What is Keyword Difficulty?

 

Definition of Keyword Difficulty


A statistic called "keyword difficulty" gauges the amount of work required to get your content appear on Google's first page for a certain keyword. To put it another way, if a keyword is challenging, it will take you a lot of effort and time to get results.

How does it, though, apply to keyword research? Should you limit your attention to search phrases that are easy to find?

No, not always. A wise plan takes into account both keyword difficulty and search traffic when deciding what to target. By doing this, you may create a strategy that balances opportunity with ranking simplicity.

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Why Is Understanding Keyword Difficulty Important?

Also read: Everything You  Know About Search Engine Basics


Keyword difficulty affects your strategy and resource planning whether you realise it or not. If you comprehend it, you can choose the most effective keywords for your website and make sure that your team has the resources they need to produce content that is successful.

Take "project management" as an example, which you decide to use as your blog's next target keyword based solely on its relevance and high search traffic. Without giving the task a second thought, you assign it to one of your writers.

Will your fresh article show up on page one? Perhaps, but you'd need to rally a lot of support for it first. If you are unaware of how difficult it is to rank for that term, you might not know to do that.

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