What is A Longtail Keyword?

 Highly precise search terms known as long-tail keywords typically have little search traffic. Even while people don't search for long-tail terms as frequently, when combined, they account for a significant portion of all searches.

The following are some long-tail instances of targeted keywords:
  • filtering coffee at home
  • home-brewed iced coffee
  • SaaS content marketing
  • software content marketing techniques

See how these keywords are detailed and lengthy? These are indications that a keyword is long-tail.

Why Is It Important to Use Long-Tail Keywords?

Simple to rank

Popular head phrases frequently have intense competition. So, if you can rank at all, it can take years to rank for that phrase using SEO.

Sushi, for instance, returns 2.23 billion results. However, there are only 25 million search results returned for the long-tail term "vegan sushi recipes."
You will face 98.88% less rival websites in your battle to appear on Google's front page.

Contact us for Digital Marketing Services: Business Catalyst

Targeted Traffic
Long-tail keywords are frequently quite particular, so whomever is searching for them on Google is typically just about to make a purchase. That searcher is probably on the verge of purchasing something. Even though they are still searching for the ideal software. Most likely, this searcher is conducting some basic study on SEO in general. They could still have months before they start searching for tools to aid in their SEO approach.

Also Read: How To Unlock Your Website’s True Potential Using Off-page SEO?

Affordable PPC Advertising
Long-tail keywords might also help you save money if you utilise Google Ads. A high cost per click is common for many high-volume keywords.
These wide keywords also have poor conversion rates.
The main downside of focusing on long-tail keywords is that you need to rank for several of them to equal the amount of traffic you’d get from a single head term.

Long-tail keywords with little search traffic, however, are very focused. Consequently, they may have a greater conversion rate.

Contact us for Digital Marketing Services!
Business Catalyst

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