What is Remarketing?

 Remarketing entails displaying advertisements or promoted content to users of your website, mobile app, or email list who have previously visited or used one of these platforms. After visitors leave your website, it continues to remind them about your offerings. Remarketing may benefit you if handled properly.

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Engage with important audiences at certain moments and provide them the knowledge they require to advance in the purchasing process.
Utilize sponsored search, social media, video, or banner advertising to re-engage at important touchpoints.
several types of remarketing

Also read: Everything You  Know About Search Engine Basics

Important remarketing techniques include:

  •  Paid search remarketing
  •       Display and video remarketing
  •       Social media remarketing
  •       Email remarketing
  •       Push notifications
  •       SMS

You can use remarketing for:

  • Create awareness: You may engage prior customers with fresh offers or produce comparable or lookalike audiences by uploading email segments to your paid marketing channels like Google Ads, Meta, and other social networks.
  • Drive sales: You may target certain audience groups with remarketing advertising on ad platforms by segmenting your email lists in various ways, such as by recent buyers or customers who spend a particular amount with your company. This will provide them the information they need to make another purchase. In addition, you may send cart abandonment emails to customers who abandon their shopping carts.

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