5 new social media trends

 There is a global social media boom right now that shows no sign of slowing down. It’s no longer just about established social platforms such as Facebook and Twitter, there’s a raft of networks gaining traction in the space and causing waves amongst marketers and brands.  

For digital marketing services, contact Business Catalyst

Take the rise of TikTok, a relatively recent player that continues to explode in popularity, or YouTube, a go-to channel for video-lovers, or Instagram which has refined its formats to focus on video content in 2022. Then there’s a shift in social media demographics as platforms begin to attract bigger audiences and offer more potential to advertise.

During 2022, Statista predicts the number of social media users will top 3.9 billion and grow to a whopping 4.4 billion in 2025. That’s a lot of eyes to get your content and brand in front of and creates huge opportunities for organic search and paid search advertising.

Also read: Digital Marketing Ways To Boost Your Sales

So, what are the most important B2C and B2B social media trends for 2022? According to what our panel of experts revealed on our ‘2022 Trends in Digital Marketing’ podcast these are the key 5 trends to watch and plan for this year:

  1. TikTok marketing
  2. Easier social commerce
  3. Usefulness of influencer marketing
  4. The rise of YouTube advertising
  5. Instagram video creation

For digital marketing services, contact Business Catalyst

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