DIGITAL MARKETING FOR BEGINNERS

 If you own a business, then you know that the vast majority of the marketplace is based online. While you may have a brick-and-mortar store, the majority of consumers make their buying decisions by first exploring their options online through search engines, websites, and reading customer reviews. And now more than ever, more and more people are also making their purchases online for home delivery. Not only is it convenient, but in today’s environment—mandatory.

For digital marketing services, contact Business Catalyst

So, how can you capture your share of the billion-dollar eCommerce industry? Through digital marketing.

Digital marketing refers to marketing on the internet through digital channels. It’s another term for internet marketing. Not only is it less expensive than traditional marketing, but it’s a lot easier to reach a large number of new and existing customers with less money. Smart Insights reports that 45 percent of the organizations don’t have a clearly defined digital marketing strategy in place. Whether you’re thinking about transitioning from traditional marketing to digital marketing, or you’re among the 49 percent who are ready to add digital marketing to your promotional mix, this article has got you covered.

Also read: Digital Marketing Ways To Boost Your Sales

There are many digital marketing strategies, including:

Search engine optimization (SEO)
Display advertising
Social media marketing and advertising
Content marketing
Mobile marketing
Search engine marketing
Email marketing

For digital marketing services,
Business Catalyst

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