Effective email marketing allows you to divide audiences based on several factors, such as previous purchases, which makes it the ideal medium for an omnichannel strategy. Additionally, you may use data to learn how clients have interacted with your business in the past to inform every engagement you have with them. As a consequence, you may interact directly and personally with various consumer segments, continually surprising and delighting them and fostering a sense of loyalty. How to divide email audience segments You may segment your email audiences using the following characteristics: Recent purchasersPurchasers of certain product typesSeasonal purchasersCart abandonersHigh-value purchasersLapsed purchasersNewsletter subscribersE-commerce account holders Also read: Why Website Indexation Is Important

Effective email marketing allows you to divide audiences based on several factors, such as previous purchases, which makes it the ideal medium for an omnichannel strategy.

Additionally, you may use data to learn how clients have interacted with your business in the past to inform every engagement you have with them. As a consequence, you may interact directly and personally with various consumer segments, continually surprising and delighting them and fostering a sense of loyalty.

How to divide email audience segments

You may segment your email audiences using the following characteristics:

  • Recent purchasers
  • Purchasers of certain product types
  • Seasonal purchasers
  • Cart abandoners
  • High-value purchasers
  • Lapsed purchasers
  • Newsletter subscribers
  • E-commerce account holders

Also read: Why Website Indexation Is Important

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