Facebook rebranding 2022

 Rebranding is an important step in the evolution of a business. Companies make this shift to cater to the current trends, needs, and circumstances of their audience. Rebranding is a decision that’s made when brands feel they need to make a change in order to stay relevant.

Also read: Digital Marketing Tools you will need in 2022

Communication between brands and users has never been easier than it is today. In the digital age, users hold a lot of power—they can do everything from cancel celebrities and influencers (which basically means taking away their power by deeming them irrelevant and/or unfollowing them in hoards), to demand the redesign of a movie character (take a look at Sonic), and they can even pressure huge corporate behemoths to provide answers for huge social justice issues. This constant stream of communication from users to brands is what has made rebranding an all-important issue.

One company that has had it especially rough in the public eye is Facebook. From the Cambridge Analytica data scandal in 2018, to the data privacy concerns in 2019, to more animosity over their decision to not fact-check political ads, this social network has been the target of social scorn for long time.

For digital marketing services, contact Business Catalyst

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