Franchise Marketing Challenges

 When you’re looking at how to promote a franchise business, there are a few challenges that may arise. The two main problems that generally arise include:

  • Unclear guidelines from the franchisor in terms of marketing guidelines
  • Franchisees choosing to ignore the given guidelines

For digital marketing services, contact Business Catalyst

Within these two challenges, a third may also arise, which is a lack of communication or miscommunication. Franchisees may misinterpret the information supplied, or the franchisor may not properly express what can and can’t be done.

Also read: Why Competitor Analysis Is Important For Startups

Human error is bound to creep in, and knowing how to avoid this is important, and so is knowing how to cope with it when it does happen is even more important. Open and clear communication will make the world of difference, and having documents in place to refer back to will help ensure that everyone is on the same page – pun intended.

For digital marketing services, contact Business Catalyst

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