Free Google Shopping Listing: An Effective Guide For Businesses During COVID-19

 Over the past couple of months, the coronavirus pandemic has forced many businesses to change their way of operating, possibly for good. COVID-19 has meant that the majority of businesses, especially those reliant on physical store locations, needed to close their doors or limit the number of customers allowed in at any one time. This has led to many shoppers being forced online, with many brick-and-mortars stores having to quickly adapt and optimize their business for online shopping. For some industries and sectors, this means an increase in sales and customer volume, however many aren’t this fortunate and may not have the capital or capacity to increase their marketing at the time when they need to most.

For digital marketing services, contact Business Catalyst

In response to this issue, Google has responded and finally put an end to the constantly asked question of ‘Is Google Shopping Free?’. The search engine giant has relented and reacted to the global situation, making the decision to ensure Google Shopping is free to use for all.

Also read: Everything You  Know About Search Engine Basics

This helps retailers and businesses, both small and large, to find, connect and convert more customers online without having to drastically increase their overall marketing budget. By allowing retailers to showcase their products on the Google Shopping platform, it opens up the pool of potential customers to all as they now have the capability to reach hundreds of millions of shoppers every day at no extra cost.

However, for many, this may be the first time they are engaging with Google Shopping, which means they may have a lot of questions that need answering. Namely, what are Google Product Listing Ads? and How do I get my products listed on Google Shopping? So, let’s take a deeper dive into this concept and give you all the information you need to make the most of this opportunity.

For digital marketing services, contact Business Catalyst

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