How LinkedIn Provides A Better Personalized Feed Experience

 LinkedIn may find label itself as strictly business, all the time. But the reality is that it is a social network, just like any other. And just like all of the other social networks, LinkedIn relies on an algorithm to send content to its users. And like any other algorithm, it relies on a number of decision-making factors. If you want your LinkedIn posts to be seen by the right people, you need to know the reasons.

And this is where the latest LinkedIn update comes in and knowing what this means for your business will make all the difference in your marketing efforts.

Also read: Impact Of SEO Quality Content on Ranking

So, What is the LinkedIn Feed Algorithm Update?

LinkedIn has updated its algorithm and changed the way content ranks people's feeds. Additionally, users have more control over their feeds and can block certain categories of content from being displayed.

You can also choose to view additional content from thought leaders, industry experts, and creators outside of your network. The goal of this update is to create a more personal and relevant experience while creating meaningful conversations and interactions between users using the functionality available – which includes LinkedIn Stories.

What New Controls Have Been Provided to LinkedIn Users?

Recent changes to LinkedIn's algorithm are aimed at improving user satisfaction. In particular, they need to identify any abuses and punish them. To find them, LinkedIn gives the user more control in the form of "filters" to customize the news feed. Their use will send explicit cues to the algorithm.

If you know how to create your content to make the algorithm easier, it can be beneficial for you. However, if you fall short, you may find your content buried in LinkedIn purgatory. So how does the LinkedIn algorithm work? Get ready for some notes, folks!

LinkedIn will decide whether your post is spam or genuine content LinkedIn's algorithm measures various factors to predict how relevant any given post is to your audience. This will organize your content into one of three categories: spam, low quality, or high quality. Here's how the platform will determine where your post belongs:

  • Spam: If you use bad grammar or include too many links in your post, you may be flagged as spam. Avoid posting frequently (more than every three hours) and don't tag too many people (more than five). Hashtags like #comment, #like, or #follow can also highlight the system.
  • Low quality: These messages are not spam. But they also don't follow interior best practices. If you can't make your post attractive, the algorithm considers it low quality.
  • High Quality: These are messages that meet all of LinkedIn's content recommendations: The post is easy to read, encouraging answers to the question, with three or fewer hashtags, contains strong keywords, and only tag the people who are most likely to respond.

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