How the New SERP Feature from Google Affects Your SEO Rankings

 Google has announced a replacement feature that makes it easy to understand what you are clicking on before you click on it. This new Google update ensures that the items we see online are from trusted sources.

Whether it is the news we read, the photographs we see, or the videos we watch, unreliable information can have serious consequences. Before clicking on the search result, itself, users can now click on a widget that gives important information at a glance.

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Many folks use search engines to find information, and this will lead us to coming across sources that may not be completely reliable. to the present end, Google has begun introducing a replacement "About this result" feature to help users better understand the results returned by a search query. an enquiry engine-friendly UX makes the world of difference when it comes to this feature.

So, what's the "About This Result" update?
To prevent the spread of misinformation, Google has also added an "About this result" section to their product offering. this suggests that each result provided by a search engine will have three dots (...). Clicking thereon will display several options, including a piece on this result, which can tell users where the information comes from and give them more details about their news sources.

While the knowledge panel may contain a lot of detail, the most part is called Source. This displays a quick description of the webpage where the result was found and is useful if you've never visited a webpage before.

Also read: Impact Of SEO Quality Content on Ranking

The information in this section of the panel comes from Wikipedia. Of course, since not every page features a Wikipedia page, this doesn't apply to every link. during this case, the panel may show when the location was first indexed by Google.

Google also states that when looking for things like work or business listings, this resource section will provide more information about the character of those results, not an outline of a particular site. This makes more sense because these results are often drawn from a variety of sources.

What Else Does About This Result Panel Show?
The panel also displays the complete URL of the link to give you a better idea of how it's related to your search query. It should also tell you if the connection to the location is secure (in other words if it uses HTTPS).

In addition, a part of the text declares that this is a search result, not a paid advertisement. this is often increasingly necessary because a large portion of the results are above twice the number of currently paid ads - in fact, they're labeled "Ad" or "Sponsored" next to them - than organic search results.

Another link allows people to send feedback on the result, while "How to search" and "Privacy settings" appear at the underside of the panel.

Currently, many search results for a specific topic are accompanied by a Knowledge Graph panel, which contains important information that topic. this will include the date of birth of a topic, profiles on social networks, a related Wikipedia page, and related topics that are frequently searched, all to assist people find specific information faster.

Although the About This panel uses information from Wikipedia, it's not intended to replace this Knowledge Graph. Instead, it gives users a far better idea of the nature of the site where this information can be found, instead of more details about the topic itself.

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