Meta New Branding Aspects

 Despite all the controversy, Facebook has still found time to address other areas of its business. Apart from confusion over the tech giant’s fact-checking decisions, a Pew research study found that 49% of Americans also had confusion over what apps belonged to the Facebook family; namely whether or not the company actually owned Instagram or not. So if you were wondering, “what’s up with the new Facebook app logo,” that logo doesn’t actually apply to the Facebook app. To clear up any confusion, Facebook rebrands as FACEBOOK and decided to rebrand all of its products and services by distinguishing the FACEBOOK parent company from the Facebook app with a new logo and adding “from Facebook” to its other apps. So now when users log onto Instagram, WhatsApp, Oculus, Portal, or Calibra, users see “from Facebook.” This rebranding campaign has allowed Facebook to quell any confusion over which apps the parent company owns and which they do not. The stark label provides clarification to users showing who exactly is behind the technology they’re using.

Facebook’s new logo design is a sleek take on the Facebook name and is written in all caps. According to the Facebook team, “the new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.” How Facebook’s new logo design affects users is by providing that differentiation between the parent and the child. Apart from the visual distinctions of the new parent brand, the Facebook team noted three foundational design behaviors that make the structure of the parent company: clarity, empathy, and creating space. They wanted to create a brand that simplifies and helps users understand; they wanted to build a system that respects context and environment; and finally, they wanted to make sure they were creating a space that supports users and their stories.

For digital marketing services, contact Business Catalyst

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