Purpose of retargeting.

 Retargeting is a cookie-based technique that lets you track and ‘follow’ anonymously your audience around the Internet.

You implement a brief, inconspicuous piece of code on your website to implement it. Visitors to your site won’t see the code or pixel, and it has no impact on how quickly your site loads. The code leaves an anonymous browser cookie on each new user’s browser every time they visit your website. Later, while your cookied visitors navigate the Internet, the cookie will inform your retargeting provider when to deliver advertisements, guaranteeing that only past visitors to your site see your adverts.

Retargeting is so successful because it concentrates your advertising budget on customers who are already aware of and recently shown interest in your brand. Because of this, it often offers a greater return on investment for advertisers than most other digital mediums.

Would you like to start now? Get in touch with us:

Business CatalystRetargeting is a cookie-based technique that lets you track and ‘follow’ anonymously your audience around the Internet.

You implement a brief, inconspicuous piece of code on your website to implement it. Visitors to your site won’t see the code or pixel, and it has no impact on how quickly your site loads. The code leaves an anonymous browser cookie on each new user’s browser every time they visit your website. Later, while your cookied visitors navigate the Internet, the cookie will inform your retargeting provider when to deliver advertisements, guaranteeing that only past visitors to your site see your adverts.

Retargeting is so successful because it concentrates your advertising budget on customers who are already aware of and recently shown interest in your brand. Because of this, it often offers a greater return on investment for advertisers than most other digital mediums.

Would you like to start now? Get in touch with us:

Business Catalyst

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