SEM in Layman's terms

 Search Engine Marketing is a strategy using paid tactics to gain visibility on the search engines. it’s also known as PPC (pay-per-click).

As against using tactics that help a website rank organically, SEM uses PPC advertising platforms like Google Ads and Bing Ads to use the available ad formats to succeed in your target audience.

And, as a tactic, it involves everything from fixing and optimizing paid ads, to managing the account to extend conversions and returns.

SEMs will usually begin a campaign with comprehensive keyword research and competitor insights (which you’ll do with tools like the PPC advertising toolkit) to create targeted campaigns that place their products and services in front of a target audience.

These campaigns include the likes of:

Search Ads (text ads)
Shopping Ads
Display Ads
Gmail Ads
YouTube Ads
These are all different formats available within Google Ads — all of which may help you to reach your target audience.

Also read: What Is The Winning SEO Strategy of 2022

When users look for specific terms that the advertiser is running ads against, they’re going to see a custom ad, usually at the highest of the SERPs. Or, in some cases, shopping ads. whenever the ad is clicked, the business pays for this.

For digital marketing services, contact Business Catalyst

  • The Benefits of SEM

While with SEO, it can often take months to work out real results, with SEM, you’ll be driving clicks and conversions in a very short period of time.

You can take full control over when ads show and who they show to, making the channel perfect for testing out new strategies, sending traffic to a purchase , or for accelerating traffic during quieter periods.

The reality is that SEO and SEM shouldn’t be seen as channels in isolation and, ideally, should be seen as two parts of a bigger digital strategy that drives visibility, traffic, and conversions from the search engines.

For digital marketing services, contact Business Catalyst

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