Shopping Ads in Gmail

 It isn’t just that Google has made Shopping Product Listings free, they have also recently implemented it for Gmail as well, further increasing the net of potential customers you can connect with. This expansion to Gmail, which also includes YouTube and Discover, now means that Shopping campaigns are able to target users across much more of the sales funnel than was previously the case.

Also read: 5 Ways to Cut Costs on Facebook Ads

Google is unquestionably the most popular search engine in the world and Gmail itself is used by over a billion people regularly. Customers are already used to receiving newsletters, product offers, deals and every other form of marketing material from the companies they interact with so an optimized ad that they see in this space may in fact be more effective than any other location. While this has only just been implemented by Google, the potential it offers to marketers and companies, especially given the current state of the world, is almost limitless.

For digital marketing services, contact Business Catalyst

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