Tips for Brands During and After The Crisis of Covid19
While some brands might not be able to offer such sweeping changes as becoming a direct-to-consumer business or offering wholescale virtual experiences, there are still some smaller things you can do in response to the current trends in consumer behavior. These included:
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- Focus on your messaging
- Utilize social media platforms to engage with your customer base
- Be flexible and understanding of your consumers needs
- Give back to the wider community and demonstrate that you’re doing things to help
Also read: History of Digital Marketing in India Over The Years - Be clear concerning your delivery policies
- Emails and newsletters should be regular features for you
- Communicate directly with your customers
- Prioritize eCommerce and online shopping platforms
- Ensure you are posting to your blog and your keyword optimization is updated
- Get creative and innovative with how you engage with customers
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