Types of franchise marketing.
While the most form of franchise marketing is based on the operations of it all and seeks to attract new customers, there's a second time of franchise marketing – franchise development.
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This second sort of marketing is used by franchisors to attract new franchisees to grow their business network and family. Both aspects have to be addressed if the franchise is to grow and succeed.
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In both instances, there must be open channels of communication to allow easy replication of the business model. The business model are going to be developed by the franchisors with the aim of franchisees replicating it to promote their stores and brand. this may answer the question most franchisees ask time and time again, which is the way to grow your franchise business. Of course, these guidelines have to be followed correctly and failure to do so could have some serious consequences.
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