What is Content Marketing?

 Wikipedia defines “Content marketing is any marketing format that involves the creation and sharing of media and publishing content to acquire customers.”

For digital marketing services, contact Business Catalyst

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Content marketing is permission-based marketing. Potential clients opt-in to this type of marketing and sometimes share it. To gain the trust of your potential customers, you need to be able to provide them with something relevant; content marketing is built on this idea. Content marketing should be helpful while subtly guiding readers in their decision-making process.

Also read: What Is The Winning SEO Strategy of 2022

According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience–to drive profitable customer action.” For example, I sell T-shirts online. Instead of focusing on my landing page and product description, I can direct my effort into content which my prospective customers may read before trying to make the purchase.

For digital marketing services, contact Business Catalyst

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