What is Digital Advertising?

 Digital advertising also can be referred to as paid advertising. It refers to each strategy and process involved in generating referral traffic to your site via paid digital display ads. Marketers often conduct digital advertising on different platforms, counting on where their target audience is most concentrated. a number of these platforms include:

Google (Adwords)
Facebook
YouTube
Pinterest
LinkedIn
Twitter

For digital marketing services, contact Business Catalyst


Among all the above-listed platforms, studies show that Facebook and Google alone drive 80 percent of the referral traffic. Ads on Google and Facebook are typically pay-per-click (PPC) ads, which suggests that the advertiser pays a fee every time their ad is clicked.

Also read: Why Website Indexation Is Important

If you’re new PPC advertising, read our guides “How Do Google Ads Work?” and “Creating Your First Facebook advertising campaign .”

Another great feature of digital advertising is that the ability to use remarketing. With remarketing advertisements, you'll successfully convert window shoppers to customers by showing them ads after they have left your website. have you ever ever searched for an item in an online store, just for you to leave that site and see the same item on another site you visit? That is remarketing. Businesses use this tactic to send customers back to items they’ve viewed before on their site. the thought is to remind the customers that they were once interested in this product. Perhaps once they were on your website it wasn’t a good time to make a purchase or they needed to think about it a little more. once you show them a remarketing ad in the future, you'll be able to convert them at that time.

For digital marketing services, contact Business Catalyst

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