What is Email Marketing?

 According to research from Campaign Monitor, every $1 put into email marketing generates $38. For this reason, email marketing is one of the most popular digital marketing techniques among digital marketers. It is so popular that 82 percent of B2B and B2C companies are using it.

For digital marketing services, contact Business Catalyst

Email marketing, if implemented properly can prove very effective. Another report from Campaign Monitor shows that a well-defined email marketing strategy is 40 times more likely to acquire a customer than the combination of Facebook and Twitter campaigns.

Also read: 5 Ways to Cut Costs on Facebook Ads

Successful email marketing campaigns share relevant, timely information that is personalized to the recipient. Segmentation is an essential component of email marketing; it ensures that you’re reaching the right people at the right time. When you understand their position in the buyer’s journey, you can email them information to help them make a purchasing decision. Educational content can come in many forms, but emails typically share blog articles, white papers and eBooks, and webinar offers. Instead of sending links to external content, you can also write robust newsletters that educate.

In addition to educational content, you can inform them about promotional offers in an attempt to persuade them to take action.

For digital marketing services, contact Business Catalyst

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