What is Social Selling?

Social selling may seem like a trendy buzzword today, but it’s actually a vital and durable tool that all salespeople should add to their repertoires. 

The idea behind social selling is simple: you leverage the power and popularity of social media to connect with prospects through content and engagement. In other words, social selling is all about engagement, meaning it requires a different approach than traditional sales techniques. However, effective social selling takes time, dedication, and practice, so it can be daunting when you're first getting started, especially if you don’t have a solid strategy in place to work the practice into your daily routine.

For Digital marketing services, contact Business Catalyst

According to a report by HubSpot, social selling is a priority for only 8% of salespeople, and yet nearly 60% of people follow brands on social media. Moreover, among 18 to 34-year-olds, between 43 and 48% follow brands on social media because they're interested in buying products or want coupons. 

Also Read: The E-commerce Marketing & Advertising Strategies for 2022

Social media, therefore, is an untapped sales platform for many businesses, and staying ahead of the competition and remaining relevant in today’s world necessitates a solid social selling routine.

For Digital marketing services
Business Catalyst

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