What Marketers Need to Know About Shopping ads in emails.

 For retailers, this change, both regarding Gmail and free Shopping Ads, offers exposure to millions of people who use Google to shop every single day. While customers will be able to discover products from businesses they would otherwise not interact with, marketers can now use it to bolster their current paid campaigns. It gives them the freedom to experiment with new ideas, try innovative approaches without worrying about wasting huge amounts of their budget and really see how they can connect with their customers.

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Google also recently announced that merchants who are using PayPal will now be able to link those accounts to the Google Merchant Center, allowing Google access to seller details quickly and to verify trusted merchants more effectively.

For digital marketing services, contact Business Catalyst

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