Why Google Made Product Listing Free for Businesses

 Firstly, just why has Google made this decision in the first place? Well, every day, hundreds of millions of people use Google to shop, and with the majority of physical locations not being fully operational right now, this enormous amount of potential customers is now not only desirable, but necessary for the survival of many businesses. Given everything currently going on in the world due to Coronavirus, Google Shopping is an attractive platform for businesses in all sectors to showcase their products.

For digital marketing services, contact Business Catalyst

So, with the recent introduction of free listings, more businesses can now submit their products to be listed in the Google Shopping tab without having to worry about having to increase their marketing budgets. At a time when the majority of businesses are constrained by financial limitations, the likes of which many will not have experienced before, Google is offering them a resource to be able to continue to operate. This is something that is good for retailers, that is good for customers, and that is good for Google themselves. It is a win-win situation for all involved.

Also read: How To Unlock Your Website’s True Potential Using Off-page SEO?

As products now have the potential to be discovered by shoppers who might not otherwise have been able to see them, businesses are able to get their products purchased without having to pay more for these clicks.

Now, while this does not completely replace Shopping ads, the option for free listings in Google’s Shopping tab allows small businesses especially to access to a customer base that would previously have been impossible. If a company was unable to afford, or did not have the available resources needed to effectively manage and optimize their own Google Ads campaigns, free listings now gives them this chance at the time when they need it most.

However, this is also beneficial for the companies who may already have been running their own Shopping campaigns too. These companies now have a way to support and supplement their current approach to paid advertising with free listings, giving them the opportunity to build further upon their current successes.

For digital marketing services, contact Business Catalyst

Comments

Post a Comment

Popular posts from this blog

How Big Brands Are Being Affected post Covid

 The coronavirus doesn’t take into account a company's size or previous successes, it just affects everyone and everything in its way. No more so is this evident than in relation to the smartphone industry. Even the biggest firms in the world such as Apple, Samsung and Huawei have been impacted to a dramatic extent. For digital marketing services, contact Business Catalyst As evidence of this, the pandemic has caused the smartphone market to suffer its fastest ever decline over the first quarter of this year,  according to new data . It illustrates that the overall drop in global shipments was 13%, though the drop in China alone may have even been as high as 27%, seeing as that was where the virus originated, as well as where a large proportion of smartphone factories are located. Also read: Why Website Indexation Is Important However, the true impact of the pandemic may yet to have been fully realized. Many smartphone companies expect the following quarter to...
Read more

Generation Z Marketing Strategies

 Show your logo’s sense of humor That is an apparent area to begin whilst advertising your brand to era Z. After all, most people of Gen Z need to get at the back of brands they see as “cool” or “a laugh.” that is why meme-centric and humor-based totally content is so famous on social media. Ryanair and Specsavers are manufacturers that try this specially nicely. Also read: What Is Domain Authority & Page Authority The venture you will face on this regard is keeping up with the velocity of the internet. In case you submit memes which might be a month vintage, as an example, you risk discovering as dated. Use time-sensitive posts to tap into their FOMO While marketing to Gen Z, reflect onconsideration on how you can faucet into the audience's worry of lacking out, otherwise known as FOMO. While using Instagram memories, as an example, you could drive time-touchy engagement, making sure you become a chronic function inside the feeds of all your fans through notif...
Read more

Why A Franchise Needs Marketing

 When it comes to marketing your franchise and ensuring that your  business grows  and thrives, you need to have a clear marketing strategy. This is an obvious part of any business, not just when it comes to a franchise operation. For digital marketing services, contact  Business Catalyst Research has found that almost 100 per cent of franchise marketing occurs in the digital space, which means that the approach needs to be in line with that. This means that social media marketing for franchises is non-negotiable. Another great aspect to digital marketing that brands can look into is the use of  smart speaker marketing  – but that’s an entirely different conversation best saved for another day. Also read: The Differences Between B2B And B2C Social Media Marketing In addition to this, consistency is key when it comes to marketing, and when it comes to franchises, this can refer to two things – content delivery as well as aligning with the ov...
Read more