What is Inbound Marketing

 Firstly, just why has Google made this decision in the first place? Well, every day, hundreds of millions of people use Google to shop, and with the majority of physical locations not being fully operational right now, this enormous amount of potential customers is now not only desirable, but necessary for the survival of many businesses. Given everything currently going on in the world due to Coronavirus, Google Shopping is an attractive platform for businesses in all sectors to showcase their products. For digital marketing services, contact  Business Catalyst So, with the recent introduction of free listings, more businesses can now submit their products to be listed in the Google Shopping tab without having to worry about having to increase their marketing budgets. At a time when the majority of businesses are constrained by financial limitations, the likes of which many will not have experienced before, Google is offering them a resource to be able to continue t...

 Over the past couple of months, the coronavirus pandemic has forced many businesses to change their way of operating, possibly for good. COVID-19 has meant that the majority of businesses, especially those reliant on physical store locations, needed to close their doors or limit the number of customers allowed in at any one time. This has led to many shoppers being forced online, with many brick-and-mortars stores having to quickly adapt and optimize their business for online shopping. For some industries and sectors, this means an increase in sales and customer volume, however many aren’t this fortunate and may not have the capital or capacity to increase their marketing at the time when they need to most. For digital marketing services, contact  Business Catalyst In response to this issue,  Google  has responded and finally put an end to the constantly asked question of ‘Is Google Shopping Free?’. The search engine giant has relented and reacted to the gl...

 While some brands might not be able to offer such sweeping changes as becoming a direct-to-consumer business or offering wholescale virtual experiences, there are still some smaller things you can do in response to the current trends in consumer behavior. These included: For digital marketing services, contact  Business Catalyst Focus on your messaging Utilize social media platforms to engage with your customer base Be flexible and understanding of your consumers needs Give back to the wider community and demonstrate that you’re doing things to help Also read: History of Digital Marketing in India Over The Years Be clear concerning your delivery policies Emails and newsletters should be regular features for you Communicate directly with your customers Prioritize eCommerce and online shopping platforms Ensure you are posting to your blog and your keyword optimization is updated Get creative and innovative with how you engage with customers For digital marketing se...

 While you might be hearing a lot of information concerning the 10 trends in consumer behavior that are affecting the way the world does business, essentially there are 4 key ones that you need to pay particular attention to that will dominate post coronavirus. These are: Virtual Experiences:  Immersive new technologies are constantly referred to as the future of business, but COVID-19 has made this a more ever-present fixture based on the global quarantines. With stores and businesses closing their physical doors, people have instead been having experience-based activities, all via virtual experiences. The COVID-19 virtual experience economy has seen an incredible boom. From online quizzes and live music events to virtual escape rooms and cook-along meals all becoming something everyone could enjoy from the comfort of their own home. Once lockdown laws lift however, it is unlikely that consumers will want this to end. Instead, it is likely that these virtual experien...

 The coronavirus doesn’t take into account a company's size or previous successes, it just affects everyone and everything in its way. No more so is this evident than in relation to the smartphone industry. Even the biggest firms in the world such as Apple, Samsung and Huawei have been impacted to a dramatic extent. For digital marketing services, contact Business Catalyst As evidence of this, the pandemic has caused the smartphone market to suffer its fastest ever decline over the first quarter of this year,  according to new data . It illustrates that the overall drop in global shipments was 13%, though the drop in China alone may have even been as high as 27%, seeing as that was where the virus originated, as well as where a large proportion of smartphone factories are located. Also read: Why Website Indexation Is Important However, the true impact of the pandemic may yet to have been fully realized. Many smartphone companies expect the following quarter to...

 Everything has been altered by the Coronavirus pandemic. Consumer trends during crisis periods will undoubtedly affect how the business world operates long after it is over. The current trends in consumer behavior were entirely impossible to predict and what would have previously worked when marketers were building their strategies for the coming year, have likely had to be completely scrapped or at least significantly altered. For digital marketing services, contact Business Catalyst The coronavirus pandemic has already had substantial effects on all aspects of society, and in the coming years, it’s likely to be viewed as the epicenter for how business will operate. How businesses have reacted has greatly shaped the consumer behavior trends 2020 has seen, and will continue to see as the year goes. As businesses have had to adapt to the current situation, the ways they have found to interact with customers and find new avenues of engagement will likely come to be expected...

 In case you hadn’t already had a few global franchises come to mind while reading this, we’ll be sharing the of the biggest names that will help you get a better idea of what a franchise is, and more importantly, what an aligned franchise marketing plan looks like. For digital marketing services, contact Business Catalyst So without wasting too much time, here’s our 3 franchises: Also read: A Simple Guide to Meta Tags for Beginners 1.  McDonalds – Everyone loves their McNuggets and that’s not even their best meal 2.  Domino’s Pizza – You’ll recognize that blue and red logo anywhere 3.  Subway – The world’s favorite sandwich For digital marketing services, contact Business Catalyst