What is Inbound Marketing

 Despite all the controversy, Facebook has still found time to address other areas of its business. Apart from confusion over the tech giant’s fact-checking decisions, a Pew research study found that  49% of Americans  also had confusion over what apps belonged to the Facebook family; namely whether or not the company actually owned Instagram or not. So if you were wondering, “what’s up with the new Facebook app logo,” that logo doesn’t actually apply to the Facebook app. To clear up any confusion, Facebook rebrands as FACEBOOK and decided to rebrand all of its products and services by distinguishing the FACEBOOK parent company from the Facebook app with a new logo and adding “from Facebook” to its other apps. So now when users log onto Instagram, WhatsApp, Oculus, Portal, or Calibra, users see “from Facebook.” This rebranding campaign has allowed Facebook to quell any confusion over which apps the parent company owns and which they do not. The stark label provides clarif...

 Rebranding is an important step in the evolution of a business. Companies make this shift to cater to the current trends, needs, and circumstances of their audience. Rebranding is a decision that’s made when brands feel they need to make a change in order to  stay relevant. Also read: Digital Marketing Tools you will need in 2022 Communication between brands and users has never been easier than it is today. In the digital age, users hold a lot of power—they can do everything from cancel celebrities and influencers (which basically means taking away their power by deeming them irrelevant and/or unfollowing them in hoards), to demand the redesign of a movie character (take a look at Sonic), and they can even pressure huge corporate behemoths to provide answers for huge social justice issues. This constant stream of communication from users to brands is what has made rebranding an all-important issue. One company that has had it especially rough in the public eye is...

 Now for a lot of people and businesses, this may be the first time they are getting involved with Google Shopping ads, so you might be a little unfamiliar with how it works or how to best utilize it to help potential customers find your business. Some ways to help optimize your product listing include: Also read: 5 Ways to Cut Costs on Facebook Ads Make sure all information is easy to understand and up to date. Especially as it relates to the changing world right now Follow the Google Merchant Center’s specific image requirements Make sure all titles are descriptive and specific Tailor all titles and descriptions so they incorporate the search terms your customers will be using. Undertake keyword research to discover how people are finding your products. Where possible make sure your product type attributes are at least three levels deep. with at least 3 levels if possible. For digital marketing services, contact  Business Catalyst

 For retailers, this change, both regarding Gmail and free Shopping Ads, offers exposure to millions of people who use Google to shop every single day. While customers will be able to discover products from businesses they would otherwise not interact with, marketers can now use it to bolster their current paid campaigns. It gives them the freedom to experiment with new ideas, try innovative approaches without worrying about wasting huge amounts of their budget and really see how they can connect with their customers. Check out: Business catalyst blogs Google also recently announced that merchants who are using PayPal will now be able to link those accounts to the Google Merchant Center, allowing Google access to seller details quickly and to verify trusted merchants more effectively. For digital marketing services, contact  Business Catalyst

 It isn’t just that Google has made Shopping Product Listings free, they have also recently implemented it for Gmail as well, further increasing the net of potential customers you can connect with. This expansion to Gmail, which also includes YouTube and Discover, now means that Shopping campaigns are able to target users across much more of the sales funnel than was previously the case. Also read: 5 Ways to Cut Costs on Facebook Ads Google is unquestionably the most popular search engine in the world and Gmail itself is used by  over a billion  people regularly. Customers are already used to receiving newsletters, product offers, deals and every other form of marketing material from the companies they interact with so an optimized ad that they see in this space may in fact be more effective than any other location. While this has only just been implemented by Google, the potential it offers to marketers and companies, especially given the current state of the wo...

 When the current Coronavirus crisis has already forced many retailers to close their doors, an eCommerce strategy has a new found level of importance for everybody out there. With the potential for  7.5 million  small businesses having to close, understanding the ways to make Google Shopping Ads benefit your business is more important than ever before. But there are certain ways specifically you can make your Google Shopping Ads even more beneficial to your business such as: For digital marketing services, contact  Business Catalyst Present Customers With All The Relevant Information:  It might look like you only need to provide a few pieces of information when it comes to create your product listings. However, under all circumstances, you should look to give as much information as you have to help convert customers. More information allows the Google algorithms to match your items to a user’s search based on the information you fill out, which subsequ...